Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
Overview
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…
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Popular Features
- Event tracking (14)8.686%
- Rules-driven tag execution (14)8.282%
- Tag variable mapping (14)7.979%
- Ease of writing custom tags (14)7.777%
Pricing
N/A
Unavailable
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…
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- Premium Consulting/Integration Services
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Adobe Experience Platform Launch Video
Adobe Dynamic Tag Management - Experience Platform Launch
Adobe Experience Platform Launch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(30)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
September 13, 2022
Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe Analytics and Adobe Target implementations and works in a very streamlined manner across 100+ websites, 5+ platforms and a number of different divisions. As well as Adobe products, we use Launch to implement various other products such as Hotjar, Addthis and SAS.
- Scalability
- Flexibility
- Extensions
- Knowledge barrier of entry
- Expanded extension library
- Copy and paste between libraries
86.25%
8.6
N/A
N/A
76%
7.6
N/A
N/A
60%
6.0
- Shaved considerable amount of time off Adobe Analytics roll out
- Made a launch of Adobe Target viable across multiple CMS'
- Reduced maintenance staff compared to GTM (~30% less)
Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method afterward would feel archaic in comparison. It's a lot easier to streamline and control at a global level.
Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
- Friendly interface.
- Analytics data.
- Flexible and innovative.
- Minor bugs.
- Not many people are using it yet.
- Need technical knowledge to integrate some features.
75%
7.5
N/A
N/A
74%
7.4
N/A
N/A
70%
7.0
- Can now see customer data.
- Can streamline our technology.
- Data is easy to read and understand.
- Adobe Acrobat Sign, Adobe PhotoShop, Adobe After Effects and Adobe Creative Cloud Express (formerly Adobe Spark)
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier to integrate in the future.
April 12, 2022
Adobe Experience Platform Launch review
Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time insights to create top-notch customer experiences. Adobe is a leading marketing solution that enables market leafing insights and solutions. I would totally recommend the Adobe Experience Platform Launch in the industry.
- Real time data availability
- Real time analytics
- Uses AI driven insights to deliver customized experiences
- Backend schema experience could be easier to manage
- Connectors could be easier to manage
- Pricing strategy could be more competitive
88.75%
8.9
N/A
N/A
100%
10.0
N/A
N/A
90%
9.0
- ROI per customer has increased
- Time to target market has decreased
- We are ahead of our competitors in marketing
- Optimizely Data Platform (formerly Zaius)
Adobe is the industry leader. No contest, hands down.
Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.
- Easy and intuitive interface
- Having different environments for development and testing
- Simple integration of other tools by using the built-in connectors
- Vast pallet of options to use as trigger and actions of the rules
- Great flexibility for the user
- Challenging to debug if the rules do not follow a proper naming convention
- Some parts of the interface are buggy, when clicking the "go back" button
- Technical knowledge is needed for operating the tool
- Adding the Launch library to your website will slow down the loading of the pages slightly
86.25%
8.6
N/A
N/A
84%
8.4
N/A
N/A
80%
8.0
- Increased time-to-market when implementing integrations on the website
- Reduction of costs due to faster execution and effective maintenance
- Improved user experience, compared to previous tools used (i.e., better loading times, more personalised experiences, etc.)
Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and library environments helps in the maintenance of the rules and improves the overall process.
November 26, 2018
Adobe Launch first impressions
We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
- Granular user permissions.
- Asynchronous deployment option.
- Full control of code execution timing (wherever technically possible).
- Documentation could be better.
- It should be available to everyone, not just Adobe customers.
65%
6.5
N/A
N/A
44%
4.4
N/A
N/A
100%
10.0
- Made vendor tags deployment and management easier.
Great integration with Adobe Analytics, flexibility, ease of use.